AI-powered email content suggestions that actually convert leads

AI-powered email content suggestions are changing how marketing teams write, test, and scale email campaigns. Instead of guessing ...

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“AI is bad at being cool”

I spent the last week asking HubSpot marketers to get really honest about what actually worked for them ...

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AI vs traditional prospecting: When AI beats manual outreach (& when it doesn’t)

In the age of AI, sales organizations face a fundamental shift in how prospecting gets done. Artificial intelligence ...

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Sales Growth Strategy: How to Accelerate Your B2B Sales Pipeline

In today’s competitive B2B landscape, companies are continuously looking for ways to drive growth, accelerate their sales pipeline, ...

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CRM apps for small teams that scale with you as you grow

For small businesses and sales teams, staying connected to customers doesn’t always happen behind a desk. Conversations, deals, ...

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Why Your Win Rate is the Only Sales Metric That Matters in 2025

HubSpot’s data suggests that win rates average a weak 21%. If you do the math, you’ll find that ...

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Why Win Rates Are Collapsing And How to Fix Yours

Research shows average sales win rates hover around 21%, meaning nearly four out of five opportunities are lost. In enterprise sales, win ...

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How The Doux uses AI to engage community

“I think we’re moving into a space where most beauty companies are tech companies,” says Maya Smith.

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Circus dreams and serious struggles: Lessons on leadership from a literal ringmaster

Lights dim. Sounds hush. The aerialist spins into the air. Sequins sparkle in the warm light of a ...

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Detecting bias in AI prospecting models: A how-to for sales leaders

AI-driven prospecting tools have the potential to transform sales pipelines, but they also carry the risk of reinforcing ...

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