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Why Your Win Rate is the Only Sales Metric That Matters in 2025

HubSpot’s data suggests that win rates average a weak 21%. If you do the math, you’ll find that ...

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Why Win Rates Are Collapsing And How to Fix Yours

Research shows average sales win rates hover around 21%, meaning nearly four out of five opportunities are lost. In enterprise sales, win ...

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Boost B2B Sales by Focusing on Win Rate First

Yesterday, we looked at the hidden cost of low win rates: lost revenue, higher customer acquisition cost (CAC), wasted ...

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The Future of B2B Sales Training

I will confess that I have done Workshops and/or Keynote-style training, even though these can provide some small ...

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The Myth of Sales Velocity: Why Quality Conversations Win B2B Sales

B2B sales leaders think speed equals success, but the truth is rushing deals destroys trust and reduces win ...

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The Difference Between Active Sales Reps and Effective Salespeople in B2B Sales

Not every salesperson who looks busy is truly effective—understanding the difference can make or break your sales results.

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